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Saturday, April 18, 2009

Pet Shop Boys “Very” compact disc case | Daniel Weil | Pentagram Design, United Kingdom | 1993

Daniel Weil / Pet Shop Boys Daniel Weil
Pentagram Design, United Kingdom, 1993

Daniel Weil was born in Argentina in 1953. He qualified in architecture from the University of Buenos Aires in 1977. He relocated to London to study industrial design at the Royal College of Art, where he received his MA (RCA) in 1981. Weil worked independently between 1982 to 1990 and between 1985 and 1991 was a partner in Weil and Taylor, London.

Weil joined Pentagram as a partner in 1992. His projects have included products, packaging, interiors, and art direction. He has implemented comprehensive design strategies for airline clients encompassing cabin interiors, seating, tableware, amenities, staff uniforms, check-in systems, and airport lounge interiors.

Weil was Professor of Industrial Design, Vehicle Design and Design Management at the Royal College of Art from 1991 to 1995. He was Unit Master at the Architectural Association from 1982 to 1986 and is a Senior Fellow of the Royal College of Art.  One of his most recent projects is packaging for Grey Goose vodka.

One of Weil’s early projects at Pentagram was the CD case for “Very” and “Very Relentless” by the UK electronic music group Pet Shop Boys (Neil Tennant and Chris Lowe).  This entry is more for Very, which might as well mean “Very identifiable.”  I remember going used-CD shopping in the mid 90s and you could immediately pick this one out of the stacks.  The case is made from brilliant orange injection molded polystyrene and manufactured by EMI Records, Great Britain.  The case was featured in the 1995 Museum of Modern Art exhibition “Mutant Materials in Contemporary Design.”  The link goes to the plastics section, but the exhibition was much more diverse.  The exhibition deserves a future post…so keep an eye out for it!

Pet Shop Boys, "Very"“Very” packaging designed by Daniel Weil.  Contents by Pet Shop Boys.

“Very” is the seventh album, the fifth of previously-unreleased music, by Pet Shop Boys.  It was released in 1993, going on to sell more than 5 million copies worldwide.  I would feel totally irresponsible if I didn’t give PSB their own picture marquee.  The headshot is from the Singles Collection album.  It always amused me.  And that album was delicious too!

Pet Shop Boys

The tracklist from “Very”:

  1. “Can you forgive her?” – 3:57
  2. “I wouldn't normally do this kind of thing” – 3:03
  3. “Liberation” – 4:05
  4. “A different point of view” – 3:24
  5. “Dreaming of the Queen” – 4:20
  6. “Yesterday, when I was mad” – 3:55
  7. “The theatre” – 5:10
  8. “One and one make five” – 3:30
  9. “To speak is a sin” – 4:45
  10. “Young offender” – 4:50
  11. “One in a million” – 3:52
  12. “Go West” – 5:00

+ “Postscript (I Believe In Ecstasy)” (Hidden track which starts at track-clock 7:07 of “Go West”) – 1:15

References

Antonelli, P., (1995). Mutant Materials in Contemporary Design. Retrieved April 10, 2009, from Museum of Modern art Web site: http://www.moma.org/interactives/exhibitions/1995/mutantmaterials/plastics.html

Pentagram, (2009). Daniel Weil. Retrieved April 10, 2009, from Pentagram Web site: http://www.pentagram.com/en/partners/daniel-weil.php

Various Authors, (2009). Pet Shop Boys "Very" (album). Retrieved April 10, 2009, from Wikipedia Web site: http://en.wikipedia.org/wiki/Very_(album)


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