From the pages of the May 22, 1972 issue of New York Magazine comes this article, “MOMA Mia, That’s some show.” The article describes the historic exhibition Italy: The new domestic landscape at the Museum of Modern Art in New York, shown from May 26 to September 11, 1972. This 7 page, contemporary account illustrates the importance of the exhibition, “the largest in MOMA’s history.” The headline: “…The provocative ideas represented in the Italian show at the MOMA may well make this the most exciting and controversial design and architecture exhibition seen here in many decades…”
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From the note on Page 47: Most of the designs shown on these pages are so new that they have not yet become available in this country as yet. But the following are here in town: Brionvega radio at Scarabaeus, 223 East 60th Street, $135. Max dinnerware at Bonniers, 605 Madison Avenue, $45. Tube chair at Gimbels, Herald Square, $269. Gaetano Pesce’s UP chair, imported by Atelier International, 139 East 57th Street, $210.* Boulder-ottomans, imported by Stendig, 410 East 62nd Street, $350 the set of three. *Through decorators, designers and architects.
I’ll take 4 tube chairs, please.
Reference
Reif, R. (1972, May 22). MOMA mia, that’s some show. New York Magazine, 5(21), 41-47.
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