Monday, January 25, 2010

MOMA Mia, That’s some show | Rita Reif | New York Magazine, publisher | 1972

From the pages of the  May 22, 1972 issue of New York Magazine comes this article, “MOMA Mia, That’s some show.” The article describes the historic exhibition Italy: The new domestic landscape at the Museum of Modern Art in New York, shown from May 26 to September 11, 1972.  This 7 page, contemporary account  illustrates the importance of the exhibition, “the largest in MOMA’s history.”  The headline: “…The provocative ideas represented in the Italian show at the MOMA may well make this the most exciting and controversial design and architecture exhibition seen here in many decades…”

New York 5/22/72 p.41

New York 5/22/72 p.42 New York 5/22/72 p.43
New York 5/22/72 p.44 New York 5/22/72 p.45
New York 5/22/72 p.46 New York 5/22/72 p.47

From the note on Page 47:  Most of the designs shown on these pages are so new that they have not yet become available in this country as yet.  But the following are here in town:  Brionvega radio at Scarabaeus, 223 East 60th Street, $135.  Max dinnerware at Bonniers, 605 Madison Avenue, $45.  Tube chair at Gimbels, Herald Square, $269.  Gaetano Pesce’s UP chair, imported by Atelier International, 139 East 57th Street, $210.*  Boulder-ottomans, imported by Stendig, 410 East 62nd Street, $350 the set of three.  *Through decorators, designers and architects.

I’ll take 4 tube chairs, please.


Reif, R. (1972, May 22). MOMA mia, that’s some show. New York Magazine, 5(21), 41-47.

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