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Tuesday, March 29, 2011

PL Series advertisement | Giancarlo Piretti | Anonima Castelli, Italy | 1974

PL Series advertisement

An advertisement for the PL Series by Anonima Castelli in the May 20, 1974 issue of New Yorker.

“Castelli.  When you’re not using it, think of it as sculpture.”

From the foreground, back:  The Plia, The Platone, The Plona.  Two chairs and a table built on a folding frame of polished metal.  Complementary Castelli designs.  Beautifully simple. 


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