Sunday, November 27, 2011

Kartell Flagship Stores | Kartell, Italy | 2009

From 2009, here is a catalog showing the Kartell Flagship Stores.  Click here or the cover below to read the catalog.

Kartell Flagship Stores 2009

Exhibition spaces intended not only to display the eclectic range of Kartell products to the consumer public but also to convey the values of its trademark - design, innovation, its many facets, glamour, liveliness. The single brand Kartell sales points are recognisable spaces in the various urban fabrics where the underlying theme becomes the product itself in its identity.

The Kartell flagship Stores present a simple concept, one easy to reproduce but which at the same time has a sure visual Impact. They are, in fact, neutral containers with flowing and luminous internal pathways and large external show windows. They are spaces calculated to exalt the aesthetic nature of each product. the quality of the materials, the purity of the lines, the chromatic variety, the fascinating silhouettes, the plays of form, the surfaces where the objects displayed on large illuminated platforms become the true and sole protagonists of the space.

With more than 120 openings of single brand stores throughout the world, from international capitals to provincial cities, Kartell offers its clients a network of spaces within the different urban fabrics where the underlying theme becomes the product in its identity.

In 2009 the distribution network shows no sign of slowing down: an Important series of new openings is, in fact, planned for the year, and not only in Europe and North America but in the rapidly growing markets as well such as China, the Middle East and Central and South America. The very nature of the cities chosen for new openings with their cosmopolitan and dynamic life styles harmonises well with the multicultural vocation of the Kartell product no matter how deeply rooted it may be in Made in Italy.

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