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Tuesday, February 19, 2013

Wall-All III wall organizer | Dorothee Maurer-Becker | Format Sales, Inc. | New York, United States of America | 1970

Dorothee Maurer-Becker Wall-All IIIDorothee Maurer-Becker
Format Sales, Inc., New York, United States of America, 1970

This is the third of three posts about the wall organizers designed by Dorothee Maurer-Becker in the late 1960s and early 1970s. These are the UTEN.SILO I and the UTEN.SILO II, both by Design M in Munich, West Germany, and the Wall-All III (this post), by Format Sales in the United States. Click for a brief biography of Dorothee Maurer-Becker.

Each of the organizers has its own unique variety of containers, holders, hooks, and clips that can be used to efficiently organize a kitchen, workshop, bathroom, office, or other room. The UTEN.SILO, or “Wall-All” as they were often called in the United States, is essentially a junk drawer you hang on your wall.  It is attached to the wall through holes at each of the four corners of the piece.

Wall-all trademark

Wall-All trademark registration, from 1975. For “wall racks for holding household articles or similar small articles,” first use was on or about July 3, 1970 and first use in commerce was on or about July 3, 1970.

Wall-All III by Dorothee Maurer-Becker for Format Sales, Inc.

The Wall-All III.

The original UTEN.SILO I (34-1/4” height by 26-1/2” width by 2-1/2” depth) dates from 1969 and is featured on the cover of the seminal l'Utopie du tout Plastique 1960-1973. A smaller version, UTEN.SILO II (26-3/4” height by 20-1/2” width by 2-1/2” depth) dates from 1970.  The smallest of the three is the Wall-All III (16-5/8” by 13-3/4” by 2-7/8”).

Wall-All III patent:  United States “Wall rack” design patent, number 228,854

The first page of the United States “Wall rack” design patent, number 228,854, filed December 8, 1971 and granted October 30, 1973.  Click  the link or the image above to read the rest of the patent.

Wall-All III by Dorothee Maurer-Becker for Format Sales, Inc., imprint

Wall-All III by Dorothee Maurer-Becker for Format Sales, Inc., imprint

Wall-All III by Dorothee Maurer-Becker for Format Sales, Inc., imprint

The Wall-All III really is named Wall-All, that is how it is signed on the back of the piece. The imprint, all on one line, reads:

WALL-ALL III DESIGN:DOROTHEE MAURER-BECKER FORMAT SALES INC.,NEWYORK,N.Y. MADE IN U.S.A. PATENT PENDING

The spacing above is as is found on the imprinted signature. The two commas are actually backwards.

Wall-All III by Dorothee Maurer-Becker for Format Sales, Inc., reverse sideWall-All III by Dorothee Maurer-Becker for Format Sales, Inc., reverse side, imprint location

Above:  Reverse side of the Wall-All III. Below:  The location of the imprint on the Wall-All III.

The first UTEN.SILO units went on the market in December, 1969 and over the following years were an overwhelming success, particularly in Europe and on the US market.  The oil crisis intervened and placed pressures on the plastics industry. Consumers interested in design began to direct their attention to wood and other natural materials.  Production of UTEN.SILO I was halted in 1974 and UTEN.SILO II, a smaller version manufactured as of 1970, was discontinued a few years later.

Dorothee Maurer-Becker Wall-All III, 3 plastic pegs

Three plastic pegs are part of the lower left corner of the Wall-All III.

Biscuit (beige) (from eBay)

Below is a Wall All III in its original packaging.  The color is described as biscuit, an off-white beige.

Dorothee Maurer-Becker Wall-All III, biscuit (beige) in original packaging

The packaging reads:

WALL ALL

  • Keeps everything organized and readily available
  • Holds essentials and odds and ends in most shapes and sizes
  • Perfect for kitchen, office, workroom or playroom

Style # 601

  • Durable high-impact molded plastic
  • Available in red, yellow, brown, white, biscuit or blue

copco
Made in U.S.A.

Dorothee Maurer-Becker Wall-All III, biscuit (beige) in original packagingDorothee Maurer-Becker Wall-All III, biscuit (beige) in original packagingDorothee Maurer-Becker Wall-All III, biscuit (beige) in original packagingDorothee Maurer-Becker Wall-All III, biscuit (beige) in original packaging

While the packaging says that the Wall-All III was “Available in red, yellow, brown, white, biscuit or blue,” it was made in a wide variety of colors.  The UTEN.SILO I and UTEN.SILO II have been reissued, but the Wall-All III remains out of production.

White (from etsy.com)

Dorothee Maurer-Becker Wall-All III, whiteDorothee Maurer-Becker Wall-All III, white

Red (from eBay)

Dorothee Maurer-Becker Wall-All III, red

Orange

Dorothee Maurer-Becker Wall-All III, orangeDorothee Maurer-Becker Wall-All III, orange

Yellow (from eBay)

Dorothee Maurer-Becker Wall-All III, yellow

Dorothee Maurer-Becker Wall-All III, yellow

Gray (from referencelibrary)

Dorothee Maurer-Becker Wall-All III, gray

Brown (from Factory20)

Dorothee Maurer-Becker Wall-All III, brown

Black

I have a black Wall-All III mounted on the inside of the door that opens to my furnace room.  The Wall-All III is sturdy and gives lots of storage, yet isn’t so deep that the door can’t close.

Dorothee Maurer-Becker Wall-All III, blackDorothee Maurer-Becker Wall-All III, black

If you know of the Wall-All III in any other color, please comment below!


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